Our mission and beliefs which we have discussed on our about us page point to the fact that we are dedicated to be open and honest with our readers. That’s why we want to tell you how we are able to keep this site running and how we keep it free of charge for all our visitors. The answer is that we affiliate we certain casino sites which we feel are good enough to feature on luckydice.
What is Affiliation?
The easiest way to explain the model behind affiliation is to say that – each time you (the reader) visit a casino site using a link on one of our pages, we get a small commission from that site. It really is as simple as that. At this point it’s also worth stressing that we have never and will never accept funds from a brand to include a review of their website. We only ever include casinos that pass our stringent tests carried out by experts.
The business model of affiliation means luckydice can:
- Be free to use. We don’t ask for a subscription or any type of payment for readers to use our website.
- We are able to fully focus on bringing you the best research and reviews we can.
- All businesses have costs which need meeting, this model allows us to pay our bills.